Are you overwhelmed by marketing your business? Could your efforts yield better results? Do you need someone to develop and manage the marketing strategy? Let me help you grow your business and save time, effort and money on your marketing.
I’m Meagan Mackerer and I work with small businesses and casino operators throughout the country grow their revenues and client base. By looking at the big picture – online and digital marketing, customer data and communications, traditional advertising, and more – I will define and implement the right marketing mix for your business and your budget. If you are looking for a marketing expert to offer guidance, develop a strategy, assess current efforts, identify opportunities, or manage campaigns, then you’ve come to the right place.
With nearly 15 years of marketing experience, both in-house at a Fortune 500 company and as a consultant, I know how to build plans that focus on increased sales, client retention, and higher visibility. Many of the businesses I work with need a marketing partner to get them started, keep them on track, execute campaigns or supervise the work.
My services are customized to your needs, but generally fall under one of these capacities:
- I can audit and observe your current efforts and provide you with a clear assessment of what you are doing well and where you have opportunities for growth. From there, you can take the action items I suggest and start implementing changes, focusing your effort and budget on tactics that have the biggest impact to business growth.
- I can provide you with a full marketing strategy which recommends what to do to promote your business, why these tactics are important and how to get started. This customized document lays the groundwork so that you have a clear path to follow.
- I can be your coach and guide you through the marketing process. You’ll save the time and money it takes to figure things out yourself and avoid the waste that comes with mistakes made when you take a shot-in-the dark approach. You’ll do the work (or I can refer you to other resources), but I’ll hold you accountable and lead you on your path to more customers.
- If you’re more the “just-get-it-done-for-me” type, I can do the heavy lifting for you and manage your campaign to make sure it’s executed effectively. This may include hiring and overseeing vendors, monitoring feedback and performance, customizing your customer communications, or whatever else suits your needs.
Why should you hire me to help you?
My background in marketing comes from both my work experience and my education. After studying marketing in college, I hold a B.S. in Applied Economics and Management from Cornell University, I spent nearly a decade working for Caesars Entertainment where I oversaw large-scale campaigns and promotions, spearheaded sales initiatives, and opened multiple hospitality venues. One of my “shining moments” during my tenure there was being honored along with my database marketing team with the Chairman’s Award for Superior Team Results for achieving significant cost savings while attaining target revenue and profit levels.
I continue to consult for casinos and oversee crucial marketing projects. My small business clients benefit from the vast knowledge and experience I gained while working in a corporate setting where I utilized a variety of marketing channels and tactics to promote each of the property’s amenities, including gaming, hotel, spa, restaurants, and more.
I’d love to hear about your marketing needs to see if there’s a way we can work together to achieve your business goals. Schedule a FREE 20-minute Discovery Session with me today.
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